Yesterday saw the launch of an update to Footy Pubs 2010. The Free mobile app available on iPhone and Nokia handsets.
Users can now find pubs showing the World Cup by searching for venue name, street, town, city and postcode as well as all the usual nice stuff such as hitting matches nearby to find a list of pubs near to your location.
The second big improvement to the app, is a new feature called Offers. This brings up all pubs nearby with offers and special World Cup promotions, helping you not only pick the best spot to watch the footy this summer but also save money – nice! Unfortunately we can’t promise that Capello’s boy’s sparkle on the pitch, but here’s hoping the next match blows us all away…at least you’ll have a nice pint in your hand
Download Footy Pubs 2010 today for your iPhone or Nokia here
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To celebrate the launch of
Ovi maps and to help get customers in the mood this footbal season, Drinksin has partnered with
Nokia to bring the
‘Footy Pubs 2010’ application to
Nokia’s new navigation optimised phones.
Footy Pubs 2010, launching 1st June will help you plan where to watch the World Cup, by leading you directly to pubs nearby showing matches nearby using GPS technology and Ovi maps.
To promote this summer’s football season, Nokia and Drinksin have also partnered with Phones4U, the UK’s fastest growing independent mobile phone retailer with more than 440 stores nationwide for a football focused poster campaign across all Phones4U outlets.
Jaime Keenan of Drinksin, interviewed David Murray-Hundley, Drinksin CEO to talk about the partnership and understand a little more on how the partnership will benefit Nokia’s and Drinksin’s customers.
Why have Drinksin and Nokia decided to partner on this application?
It’s a win for both sides. We had already developed Footy Pubs 2010 as an iPhone app and were keen to explore other areas of the market, so Nokia was a great choice, considering how many phone units in the world Nokia have. For Nokia it was about the data we were able to provide and the app fitting in nicely with the launch of Ovi Maps on the Ovi Store, whilst also being a great product to boost traffic around the World Cup.
Tell us a little more about the app?
In simple terms, it finds your location and then gives you a list of bars and the matches they are showing. Or you can look for a particular match and it will find a bar nearest to you. Also helps you find your way to the pub. Keep thinking we should have an app that also helps find your way home, if alcoholic beverages are your choice for a football game. It also works in its own right after World Cup fever has ended.
What are the benefits of the partnership for Drinksin?
Coverage. We have in the last 6 months really built up our traffic and now its time to really start delivering benefits to our users and the bar community. So Nokia opens up a whole new window for us and I’m very excited to be associated with the brand.
Times are tough in the drinks industry right now, with unprecedented pub closures across the country. How can the Nokia and Drinksin partnership benefit the on-trade?
It’s about people in pubs and sometimes the right pubs, so I think being able to almost create an experience for a user before they even get to the pub is great. Being able to allow pubs to push what they are doing, not just on a sandwich board in the street but in a way that modern users want to find information means they will get new visibility.
How do you see the Nokia Drinksin partnership evolving in the future?
We are talking about a number of options. Would like to work with Nokia on some off our non-UK specific ideas and also some ideas around Rugby, Ozzie rules football etc.
The location based space is very exciting right now, what does Drinksin offer that makes it different?
We actually do something with it. I get frustrated that everyone goes on about it and the app tells me, I am here!! Well I already knew that, what I want to know is where are my options and how do I get there.
Any exciting football related stories to tell us on a final note?
I am rubbish at football. This is a fact well known to a lot of people. I once met Pele in a bar in Monte Carlo and challenged him to a game of kick about in casino square. Obviously he didn’t take me up my offer, but then introduced me to at the time some very famous football players. I had no idea who they were until the next day, when someone told me. He was a nice guy, we shared some drinks and that’s the only story I have.
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